CAN GOOGLE PLUS HELP MY CONSTRUCTION FIRM GET LEADS?

Is your company hedging on whether or not to set up a Google+ account? We'll be honest; we understand your reluctance to set up yet another social media platform, especially one that requires you to press Shift and the + sign in order to type it in marketing material and web content. But, the reality is Google+ does, indeed, matter when it comes to getting qualified leads to your website, blogs and especially your brick-and-mortar storefront or office.

YES - GOOGLE+ DOES HELP CONSTRUCTION BUSINESSES GET LEADS
If you've followed the importance of social media and business marketing for a while, you're aware that Google+ was a late arrival to the show. Forget the idea "the early bird catches the worm" (consider that Linked in started back in 2003 and both Facebook and Twitter fired up in 2006). Google+ relied on its pseudo-monopoly of the online search engine world and knew that if they built it, we would come.

And, they were right. It didn't matter that most of us thought it was superfluous. The reality is that Google has more than 500 million users, it makes accessing, facilitating and sharing conversations even easier than Facebook and it indexes and searches Google+ posts almost instantaneously - which is of major importance since Google itself is the most widely used search engine on the planet.

So, what does this mean for you and your SEO-happy, online marketing savvy company? It means it's time to set up, clean up and grow your Google+ presence.

TIPS FOR MAKING GOOGLE+ WORK FOR YOUR CONSTRUCTION COMPANY
It takes more than creating a Google+ profile to really make the platform work for you. The following factoids, tidbits and tips will help you flesh out your Google+ account, and use it wisely, in order to generate more qualified leads.

Ride the Amplified SEO Wave. Since Google drives SEO, posting information on the Google+ platform means increased SEO success when you use best practices. Make sure that you combine your Google+ Local Listing page with your Google+ Business page so you benefit-times-two from SEO searches. This one simple move can increase your SERP position when people are looking for you online.
Get Image Happy. Make sure your Google+ pages include professional photos of your company headquarters, key employees, work in action and other images that will enhance your company's public image. Think about it: if your Google+ page is found, but it has only the basics, you don't seem nearly as legitimate or professional as other companies, whose images provide a sense of tangible reality to visitors.
Think Twice About Your Titles. The titles of blog posts and social media posts have always been important to SEO. Nothing has changed there. However, with Google+, the titles of your posts are even more important. As Cruise Media writes, "Each post you make on Google+ has its own URL (shown with image). This means that Google can search posts individually, making any links you share IN the post mean more to its algorithm." Therefore, the titles of your posts pack more SEO punch, in addition to helping your post capture a reader's attention.
Share and Share Alike. Google has worked diligently to create algorithms that help web crawlers find the most relevant, important  and valuable content to post "above the fold" of SERPs. One way they do this is by paying attention to what people like, share and comment on the most. When someone likes or shares your posts, it's a sign that they value what you have to say. The more people who like and share your content, the more valuable it appears to web crawlers. Google+ is one of the easiest forums for +1ing and sharing content, so posting content there - and promoting it - is another way to optimize SEO momentum to get yourself "above the fold." Don't neglect to add that valuable +1 button to your website pages and social media posts.
Celebrate the Mini-Blogs! Keeping your website posted with regular, blog-length content in order to please the web crawlers isn't all the easy. You should still continue to blog as often as you can but take advantage of the "mini-blog" setup that Google+ offers. You write less, can make a powerful SEO splash, and we recommend using #hashtags to increase the likelihood that people with find and share your posts.
Be a Guru and Recruit Followers. Do take the time to invite people to your Google+ Circle. In addition to your regular followers and blog subscribers, add industry leaders, suppliers, subcontractors and professionals. Like we mentioned in #4, Google reads this type of popularity as a vote of confidence in your authority, so the more followers you have the better.


steel stud and track roll forming machines CZ profile steel roll former roll forming machine roofing sheet making machine