MANUFACTURING BACKBONE THE COVID-19 ECONOMIC RECOVERY
CORONAVIRUS: MANUFACTURING CAN BE THE BACKBONE THE COVID-19 ECONOMIC RECOVERY The New Zealand Sock Company is making fewer socks in China and more in Ashburton after investing to bring manufacturing home. The company installed high-tech Italian machinery in the run-up to the coronavirus lockdown, which as well as securing local manufacturing jobs, has paid unexpected benefits by allowing the company to start making washable merino face masks. The Ashburton-based manufacturer is eagerly anticipating the country moving to level 2 and big stores like Kathmandu and Farmers reopening their doors to customers. But managing director Euan Sparrow’s optimism goes beyond that. He hopes for a new era for New Zealand manufacturing in a post-coronavirus world where Kiwis want locally-made products. “We moved some production to China two years ago because of pricing issues,” Sparrow says, including the manufacture of some high performance socks for Kiwi company Skellerup. “We’ve now brought that pro