3 MUST-ATTEND CONSTRUCTION TRADE SHOWS: HOW THEY CAN HELP GROW BUSINESS IN 2016
It isn’t too late to register for the three premiere construction industry events for 2016. Besides having a booth or other marketing presence, you can leverage conferences for lead generation, thought leadership, education, and reconnaissance of the competition. Done well, attending conferences and events is a good investment in your business. Arrange to speak and grow your reputation. Collect business cards and sign-up sheets for follow-up after the event. Learn about new technology and techniques. Network with other contractors. Take full advantage of what these events have to offer and build a stronger business this year. Technology continues to advance in the metal construction industry. If you are not leading the charge, you need to be keeping up. TOP TIPS TO MAXIMIZING YOUR TRADE SHOW EXPERIENCE Promote Your Presence: trade shows often offer email lists of registrants to vendors. Let those who matter know you will be there. Announce on your website and in other cont